10 Mistakes Founders Make on LinkedIn

How To Use the Platform to Supercharge Your Startups Growth

Photo from Sigmar Recruitment

LinkedIn has 810 million members across 200 countries. We know LinkedIn is a powerful platform for recruiting, sales, marketing and fundraising. For startups, founders should be the face and voice of a brand when it comes to these things, however, most CEOs & Founders are absent or ineffective on LinkedIn. But before you can be effective on LinkedIn, you need to understand three frameworks:

YOUR NETWORK: Less than 10% of your network knows what you do. So? You need to remind them!

PURPOSE OF BEING ACTIVE: The purpose of being on LinkedIn is to activate AND expand your network.

HOW TO GROW AN AUDIENCE: Growing an audience on LinkedIn is 60% from posting and 40% from commenting, you need both.

Effectively leveraged, LinkedIn can provide hundreds of thousands of free impressions each day to your potential employees, partners, customers, and investors. In our most recent founder’s workshop, Justin Nassiri, Founder and CEO of Executive Presence, shared how to effectively leverage the platform to broadcast your vision, culture, and industry insights. Here are 10 mistakes founders typically make on LinkedIn:

BONUS TIP: You just post about your company. Remember, people want to get to know you and are interested in following you because of the things you can teach them. Below is an example of three content pillars a founder could use to bucket their content:

At January Ventures, we’re committed to demystifying venture capital. This workshop was part of our Founders Workshop Series and aimed to give insight into how to use your personal LinkedIn profile to drive growth four your startup. Thank you to our partners Oracle for Startups and AngelList for their continued support and for making this event possible.

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January Ventures (previously known as Jane VC) invests early and opens doors for the visionary founders of the future.

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January Ventures

January Ventures (previously known as Jane VC) invests early and opens doors for the visionary founders of the future.